Privacy Policy

Last updated: March 2026

GDPR & EU Privacy Regulation Compliant

Introduction

Helsinki.guide ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable EU privacy laws.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Data Controller

The data controller responsible for your personal data is:

Helsinki.guide

Helsinki, Finland

Email: info@helsinki.guide

Personal Data We Collect

Information You Provide

  • Email address (when subscribing to our newsletter)
  • Contact information (when using contact forms)
  • Preferences and interests (when using our itinerary planner)

Information Collected Automatically

  • IP address and approximate location
  • Browser type and version
  • Device information and operating system
  • Pages visited and time spent on the website
  • Referring website or source

Cookies and Similar Technologies

We use cookies to enhance your experience. For detailed information, please see our Cookie Policy.

Legal Basis for Processing (GDPR Article 6)

We process your personal data based on the following legal grounds:

  • Consent:When you subscribe to our newsletter or accept cookies
  • Contract:To provide services you have requested
  • Legitimate Interest:To improve our website and services, and for security purposes
  • Legal Obligation:When required by applicable laws

How We Use Your Data

  • To provide and improve our travel guide services
  • To send newsletter updates (with your consent)
  • To respond to your inquiries and requests
  • To personalize your experience and itinerary recommendations
  • To analyze website usage and improve performance
  • To ensure website security and prevent fraud
  • To comply with legal obligations

Your Rights Under GDPR

As an EU resident, you have the following rights regarding your personal data:

Right of Access

Request a copy of your personal data

Right to Rectification

Correct inaccurate or incomplete data

Right to Erasure

Request deletion of your data ("right to be forgotten")

Right to Restrict Processing

Limit how we use your data

Right to Data Portability

Receive your data in a portable format

Right to Object

Object to processing based on legitimate interests

Right to Withdraw Consent

Withdraw consent at any time (e.g., unsubscribe from newsletter)

To exercise any of these rights, contact us at info@helsinki.guide. We will respond within 30 days.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Newsletter subscriptions: Until you unsubscribe
  • Contact inquiries: Up to 2 years after the last interaction
  • Analytics data: Up to 26 months (anonymized)
  • Legal compliance: As required by applicable laws

International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place:

  • EU Commission adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules where applicable

Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for data in transit
  • Secure data storage with access controls
  • Regular security assessments and updates
  • Staff training on data protection

Third-Party Services

We may share your data with trusted third-party service providers who assist us in operating our website:

  • Hosting providers: To store and serve website content
  • Analytics services: To understand website usage
  • Email services: To send newsletters

All third parties are required to process your data in accordance with GDPR and our instructions.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

Right to Lodge a Complaint

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In Finland, this is:

Office of the Data Protection Ombudsman

Lintulahdenkuja 4, 00530 Helsinki, Finland

Website: tietosuoja.fi

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly. For significant changes, we will notify you via email or a prominent notice on our website.

Contact Us

For any questions about this Privacy Policy or to exercise your data protection rights, please contact our Data Protection Officer:

Email: info@helsinki.guide

We aim to respond to all requests within 30 days.