Privacy Policy
Last updated: March 2026
GDPR & EU Privacy Regulation Compliant
Introduction
Helsinki.guide ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the General Data Protection Regulation (GDPR) and other applicable EU privacy laws.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
Data Controller
The data controller responsible for your personal data is:
Helsinki.guide
Helsinki, Finland
Email: info@helsinki.guide
Personal Data We Collect
Information You Provide
- Email address (when subscribing to our newsletter)
- Contact information (when using contact forms)
- Preferences and interests (when using our itinerary planner)
Information Collected Automatically
- IP address and approximate location
- Browser type and version
- Device information and operating system
- Pages visited and time spent on the website
- Referring website or source
Cookies and Similar Technologies
We use cookies to enhance your experience. For detailed information, please see our Cookie Policy.
Legal Basis for Processing (GDPR Article 6)
We process your personal data based on the following legal grounds:
- Consent:When you subscribe to our newsletter or accept cookies
- Contract:To provide services you have requested
- Legitimate Interest:To improve our website and services, and for security purposes
- Legal Obligation:When required by applicable laws
How We Use Your Data
- To provide and improve our travel guide services
- To send newsletter updates (with your consent)
- To respond to your inquiries and requests
- To personalize your experience and itinerary recommendations
- To analyze website usage and improve performance
- To ensure website security and prevent fraud
- To comply with legal obligations
Your Rights Under GDPR
As an EU resident, you have the following rights regarding your personal data:
Right of Access
Request a copy of your personal data
Right to Rectification
Correct inaccurate or incomplete data
Right to Erasure
Request deletion of your data ("right to be forgotten")
Right to Restrict Processing
Limit how we use your data
Right to Data Portability
Receive your data in a portable format
Right to Object
Object to processing based on legitimate interests
Right to Withdraw Consent
Withdraw consent at any time (e.g., unsubscribe from newsletter)
To exercise any of these rights, contact us at info@helsinki.guide. We will respond within 30 days.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
- Newsletter subscriptions: Until you unsubscribe
- Contact inquiries: Up to 2 years after the last interaction
- Analytics data: Up to 26 months (anonymized)
- Legal compliance: As required by applicable laws
International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place:
- EU Commission adequacy decisions
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules where applicable
Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- SSL/TLS encryption for data in transit
- Secure data storage with access controls
- Regular security assessments and updates
- Staff training on data protection
Third-Party Services
We may share your data with trusted third-party service providers who assist us in operating our website:
- Hosting providers: To store and serve website content
- Analytics services: To understand website usage
- Email services: To send newsletters
All third parties are required to process your data in accordance with GDPR and our instructions.
Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
Right to Lodge a Complaint
If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In Finland, this is:
Office of the Data Protection Ombudsman
Lintulahdenkuja 4, 00530 Helsinki, Finland
Website: tietosuoja.fi
Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly. For significant changes, we will notify you via email or a prominent notice on our website.
Contact Us
For any questions about this Privacy Policy or to exercise your data protection rights, please contact our Data Protection Officer:
Email: info@helsinki.guide
We aim to respond to all requests within 30 days.